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Favicon – A Small Image That Packs a Punch
You may or may not have ever heard of a favicon, the small image that appears in the address bar or on the tab of the browser when a website is displayed, but this little image can give you a small...
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Most Popular SuperMedia Blog Articles of 2012
It's the time of year when you look back and see where you've been to figure out what went right, what didn't and where you're going from here. Here are articles that resonated from the SuperMedia...
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Advertiser’s Guide to Mobile – Why Advertise on Mobile? [Infographic]
As we get started into the New Year, many businesses are asking themselves what it will take to reach their goals in 2013? One way is through mobile advertising. Are you advertising on mobile yet?...
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DNS Services – Scam Alert on Your Domain Name
There are multiple companies out there who send domain "expiration" or "registration" notices to small businesses, in an effort to gain control of their domain names. One that just showed up in my...
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Nudge is the Future of Marketing
"The days of bludgeoning algorithms, networks and people are over. The future of content marketing, SEO and social media is the mighty nudge," according to Rand Fishkin, CEO at SEOmoz. We've learned...
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Small Businesses Mobilize [Infographic]
The key to reaching as many of your customer as possible is ensuring that they can find you. Today many consumers are on the go searching on their mobile device. Do you have a mobile version of your...
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Long Tail Keywords – How People Are Finding Your Website
So what is a long tail keyword? The State of Search defines a long tail keyword phrase as having 2 properties that I feel sum it up well. 1) It has to be fairly long, at least 3 words and 2) have a...
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7 Small Business Website Tips for 2013
There are a lot of factors to consider when building a great small business website. Fortunately, here at SuperMedia, we have a team of experts that can take ideas from concept to production with...
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Narrow Your Niche for the Big Payoff
It's as true in business as in life: you can't be all things to all people. Your business is focused on a specific service or services, or a certain product or set of products. Your target customer is...
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A Website is Not Enough
I was visiting a local smoothie franchise a while back, when I ran into a situation that reminded me why it's so important for businesses to account for mobile devices when they build their websites....
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8 Ways Your Website Can Hurt Your Business
If you’ve given more thought to what it says on your business cards than what your website says about your business, you might be better off without a website. You know the old saying “You only have...
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These Practices Will Get Your Website Penalized
First, what is a Google penalty? Google has two types of penalties; algorithmic and manual. Algorithmic penalties are automated and happen as a result of filters Google uses in its algorithm to remove...
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7 Ways to Grow the RIGHT Kind of Traffic to Your Website
It’s gratifying to see traffic numbers increase for your website, but unless those visitors are potential customers, the numbers aren’t helping you. How to be sure that the visitors to your site are...
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Is YOUR Business Ready for E-Commerce?
As the owner of a local business, have you heard people tell you something like this? “Hey, you should sell your stuff online. You could make so much money!” If you hear it enough times, you might...
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So, You Want to Create Your Own Website…
As a business owner, you already know that you need a website. You may not want to pay for custom website development and you’re looking for a less expensive solution, even if you have to do some of...
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Is It Time to Revamp Your Website?
Paul Downs, contributor to the New York Times, brought up some interesting questions in his article yesterday in the NYT small business blog. He is the owner of a furniture business that has turned...
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Responsive Web Design
These days, having a basic website is no longer enough to increase customer retention, increase lead conversions, or gain new clients. There are different options out there to fulfill the mass demand...
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Avoiding an Awkward Website Experience
Have you ever walked into a store or restaurant and experienced the awkwardness of not really knowing where to go or what to do? It’s disconcerting to walk into a place of business and not have clear...
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The 2 Most Essential WordPress Security Plugins for Small Business Websites
One of the main concerns of a lot of people about using WordPress for their website is the idea that WordPress is not secure. Because of the ubiquity of WordPress on The Web, a lot more attempts are...
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2013: The Year of Responsive Design [Infographic]
The idea of responsive web design is a relatively new one. Back in the olden days, webpages were laid out for viewing on desktop machines, and were often accompanied by disclaimers like “This page best...
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